This beverage kit reimagines how organic juice is usually packaged. Most juice brands use bright colors, simple typography, and images that show freshness and flavor, making it easy to understand the product at a glance.

This design takes a different approach by featuring the Grim Reaper—the personification of death. The contrast between the healthy, pure juice and the dark, symbolic figure creates a strong visual impact that immediately grabs attention.

By breaking the usual expectations for juice packaging, this concept makes the product stand out on the shelf. It’s bold, memorable, and shows how design can tell a story in unexpected ways.