Benefiber is a plant-based prebiotic fiber designed to support digestive health by nourishing the good bacteria naturally in the gut.

The original packaging, with its mix of greens, yellows, and small graphics, had a dated 1970s look and made the information hard to read.

For the redesign, I modernized the packaging while keeping key brand elements like colors, logo shape, and font recognizable. The new bottle is sleeker and transparent, allowing consumers to see the product. The label is clearer and more readable, with unnecessary information removed and text repositioned for ease of use. These updates, along with tweaks to the color palette, help Benefiber stand out on the shelf and differentiate it from competitors like Metamucil.